Book Launch Marketing

Get Your Book in Your Audience’s Hands

You’re an expert in your field who has invested valuable time in writing a book. You’ve carefully selected and worked with a book coach, editor, or publisher. You’re close to being ready to publish your book and send it out into the world. But now what?

You need to launch your book in a way that helps it be found, seen, bought, and read. From pre-launch activities all the way through post-launch, we know how to help you successfully market your book.

Schedule a call — we’re ready to provide you with content for your book market-ing plan … we’ll even help you come up with that plan!

Start a Book Marketing Project

Book Marketing Package Example

Everything can be customized to meet your needs and budget.

Pre-Launch

Start as soon as your book editor thinks the book is shaping up well enough to start talking about it.

• Pre-Sale page
• Email invite to write book foreword
  
• Email invite to read book & write a review
• Promo Social Media Teasers
• Book Trailer
• Affiliate “Swipe” material – email and social copy and graphics that friends and colleagues can “swipe” and use to help promote your book.

Launch

• Sales Page 
• Digital Media Kit. Can include:
  • Intro
  • Book Information
  • Press Release
  • Author Bio
  • Questions Journalists Should Ask
  • Book Trailer
  • Photo Gallery (author headshot and any appropriate/relevant images)
  • Speaker One Sheet (a designed, branded, downloadable PDF)

Post Launch

• Thank you cards/emails to reviewers
• Personal note of thank you to copy into a card for the Foreword Writer (optional: add a gift at a small additional fee)
• Social Media Campaign to promote book
• Email campaign to introduce book to independent bookstores
• Campaign to secure book signings/readings

Social Media

• 4 variations of Social media posts to be used both pre- and post-launch (LinkedIn, Instagram, Facebook, 75 – 250 words/post with images and hashtags)
• Facebook and Google PPC (pay-per-click) ads (cost of actual ads is an additional fee)

Amazon Author Page

An Amazon Author Page is your public profile as an author who sells books on Amazon. The Author Page is part of your Author Central account. It proves your legitimacy as an author and gives you certain functions and capabilities on Amazon to convert readers into fans. It’s where readers can get to know more about you, get ranking information on your books, and add editorial reviews. The MACG team can help ensure that your author page serves you and your book in the best way possible.

Ready to Get Started?

Schedule a consult call to learn more about how Message Artist Creative Group can help you launch your book to the right audience.

Start a Book Marketing Project

Additional Book Services Available

We partner with book coaches/publishers and Creative Blueprint Design to provide you the resources you need to get your book out into the world.

• Full Book Cover Design (Front, Back, Spine)
• Ebook/Front Cover only Design
• Interior Formatting
• Self-Publishing Assistance
• Ebook Creation

Deb is first and foremost one of the most professional women I know. Her work brings more than talent with words and design, it brings focused purpose. I worked with her on a client’s book, and that’s a tough project. But Deb delivered excellence each and every time, for the copywriting, branding, and calls to action.
Deb is high on my list of professionals to recommend in design and writing. I can’t wait to do another project with her.

Yvonne DiVita

Book Coach and Author Advisor Nurturing Big Ideas