Meet Deb Goeschel
Deb is a communications expert with 15+ years’ experience weaving strategy and storytelling to passionately build brands, and create impactful messaging and communications that drive audience engagement.
She brings strategic thinking and an entrepreneurial growth mindset that generates ideas, identifies opportunities, and forges collaborations for optimum results.
STRENGTHS
Strategy & Thought Leadership: High-level skills in planning, management, creation, and delivery of high quality communications and content across various channels for multiple and diversified audiences and industries; increase brand visibility, loyalty, and engagement.
Brand Messaging & Management: Ability to develop positioning and messaging; define guidelines for the tone, style, and voice of all brand content; communicate and implement the framework company-wide; create strategy for communications that builds customer trust and loyalty.
Strategic Communications: Develop and execute innovative communication and content strategies. High-level skills in planning, management, creation, and delivery of high quality communications content across various channels for multiple and diversified audiences and industries.
Writing, Editing, & Editorial Direction: Impeccable writing with a talent for conceptualizing complex topics and distilling them into powerful, engaging, and easy-to-digest communications. Strong grasp of grammar and mechanics and developmental editing that significantly improves copy.
Leadership and Management: Adept at building relationships, mentoring a team, and connecting authentically with cross-functional teams and colleagues at all levels — from C-Suite to Customer Service, in person and remotely.
Speaking and Presentation: Dynamic and engaging presentation skills. Highly-rated speaker for professional development events. Present and facilitate workshops/webinars for local Chamber and business organizations. Offered customized, remote corporate communications training via Cape Cod Community College and CCAPE workforce training.
EDUCATION
Deb received her Bachelor of Art in English Literature with a Minor in Fine Art Photography from the University of Connecticut and a Master of Science in Journalism with a concentration in Multi-Media Production & Design from Boston University’s College of Communication.
VOLUNTEER WORK
She most recently served several years on two Boards: the South Shore Women’s Business Network and Connect 24 Business Alliance.
She is an active member of both the Appalacian Mountain Club (previously a hiking leader) and the Friends of the Blue Hills.
PERSONAL
When not working, you’ll find her tending to her veggie, herb, and pollinator gardens with her husband, playing with their cat, voraciously reading, knitting, or enjoying being Auntie to her nieces and nephews. If you can’t find her, look to the woods, she’ll be hiking near and far.
Podcasts Appearances
Learn more about Deb’s approach to brand messaging and content creation by listening in to her Podcast Appearances.
What Clients Say
6-Figure Business Achieved
“I was very excited and motivated to get my business started and my first website up and running, but was paralyzed by what to say. I could answer questions about my business, but I lacked a concise, clear message about myself and my work. Deb helped me create messaging for my business that was unique and authentically me.
Deb wrote the copy for my first website — that created a 6 figure business in under a year! — and right away, the results were clear: my ideal clients started calling!
And their first words to me were, “You said exactly what I was feeling. It lets me know that you understand me.” That kind of connection is exactly what customers are looking for! Thanks Deb!”
From Too Technical to On-Target
“We badly needed our entire website redone. We’re a high technical company selling marketing software. What we didn’t have was anyone with a marketing background. So our original site was far too technical for our audience. Luckily, we met Deb and she was able to spend some time understanding what we were building and translating it into messaging that resonated with our target market. Without her help, we’d probably still be missing the mark on our web presence.”
A Great Resource!
“I’d recommend Deb to any organization who needs excellent marketing and communications help. Deb and I worked together on the Connect 24 Business Alliance Board for several years. As the Marketing and Communications Chair, Deb consistently offered her time, ideas, and skills to the C24BA Board and community.
She’s someone who sees the big picture and where we’re going … without losing details. From helping form the new chamber organization, to creating the website, to developing Committee SOPs, to promoting our monthly events and programs, Deb got it all done. She’s organized, thoughtful, helpful, and has absolutely been a great resource to the organization.”