by Deb Goeschel | Jul 12, 2019 | Business Tips, Tips For Entrepreneurs Small Business
The summer season can be challenging for a lot of businesses — school vacation, family vacations, kid summer activities all pull on your customers’ and clients’ limited attention spans. Other businesses are dealing with employees vacations and will use the slower...
by Deb Goeschel | Jun 21, 2019 | Branding, Inbound Marketing, Marketing Messaging, Tips For Entrepreneurs Small Business
Marketing Messaging, AKA the Foundation of Your Brand Marketing messaging, also known as brand messaging, is the foundation of your brand and informs your all your marketing decisions and efforts. Ideally, it comes BEFORE anything else gets created: Before your logo....
by Deb Goeschel | Jun 20, 2019 | Marketing Messaging, Tips For Entrepreneurs Small Business
… Or do you just think you are? One of the key components of your marketing is your messaging. And one of the key components of your messaging is knowing who your ideal client/customer actually is. A common mistake made by small business owners is trying to reach...
by Deb Goeschel | Apr 20, 2019 | Marketing Messaging, Tips For Entrepreneurs Small Business
You spent valuable time and money preparing. You created your website, business cards, brochures, social pages … and somehow, you aren’t getting the results you want and need. Why? There are several key factors that go into successful marketing materials and...
by Deb Goeschel | Mar 23, 2019 | Marketing Messaging, Tips For Entrepreneurs Small Business
“Here’s my card, let’s keep in touch.” We’ve all said it and had it said to us … or something along those lines. But how often have you tossed someone’s business card after a networking event because you can’t remember who they are and their card doesn’t tell you what...
by Deb Goeschel | Mar 17, 2019 | Tips For Entrepreneurs Small Business
We all launch our businesses with the idea of sharing something we love, be it a product, program, or service. And once we do, many entrepreneurs feel like they’ve been sucker punched when they realize that there are parts of running a business that they not only...
