McBride Consulting & Business Development Project:
Brand Messaging, Website Architecture, Copy for Website & Brochure
Project Overview
Robert McBride, an experienced business and government affairs strategist with decades of experience, was founding a new business organization and needed a new website, including bios of new team members. There was also a need for some print materials, specifically a brochure that team members could use as they connected with prospective colleagues and clients.
Goals
- Establish Messaging
- Create website copy that highlighted the depth and breadth of skills and experience Robert was gathering together to make up MCBDG
- Design website architecture that captured their ideal audience, showcased the team’s service offerings, and guided visitors to CTAs
Solution & Deliverables*
Website Architecture and Copy Content
*Websites change. Please view the PDF for an accurate depiction of the content created.
About the Client
McBride Consulting and Business Development Group (MCBDG) is an experienced team of consultants with a strong track record of success. The team brings a combination of public and private-sector expertise to understand the challenges facing their clients’ businesses. They work on an individual level with every client, big and small, to craft and execute a custom strategic plan to achieve positive, growth-inducing results.
