McBride Consulting & Business Development Project:

Brand Messaging, Website Architecture, Copy for Website & Brochure

Project Overview

Robert McBride, an experienced business and government affairs strategist with decades of experience, was founding a new business organization and needed a new website, including bios of new team members. There was also a need for some print materials, specifically a brochure that team members could use as they connected with prospective colleagues and clients.


  • Establish Messaging
  • Create website copy that highlighted the depth and breadth of skills and experience Robert was gathering together to make up MCBDG
  • Design website architecture that captured their ideal audience, showcased the team’s service offerings, and guided visitors to CTAs

Solution & Deliverables*

Website Architecture and Copy Content

Three-fold Brochure

*Website and Brochure design by RI Web Gurus.

About the Client

McBride Consulting and Business Development Group (MCBDG) is an experienced team of consultants with a strong track record of success. The team brings a combination of public and private-sector expertise to understand the challenges facing their clients’ businesses. They work on an individual level with every client, big and small, to craft and execute a custom strategic plan to achieve positive, growth-inducing results.