Content Strategy & Copywriting

(Digital or Print)

If you want your content and social media marketing to work, you’ve got to have a plan — a map that tells you where to spend your time and resources. Content strategy saves time, money, and stress. It’s the map that leads your prospective customers to the action you want — and need — them to take.

Work with us and your strategy and copy content will always be on-target, on-brand, and meet your goals — whether that is brand awareness, informing, selling, or converting.

Content Strategy Can Include …

• Marketing Plan: A comprehensive overview of all your marketing efforts, so you know what must happen when and where and for whom.
• Editorial Calendars: These help you define what you’re going to say and do, when, where, and why. This keeps you and your team on track. We can create a calendar for the quarter, half the year, or the full year.
• Websites: Content for all pages of your website, including team bios and an About page that supports your brand and message.
• Email Newsletters & Campaigns: Whether part of your lead generation, monthly outreach, or to launch a new product or service, email remains one of the best ways to keep in touch with your audience.
• Blogs / Articles: A great way to advance your expertise in your industry and stay in front of prospective customers.
• Press Releases: Want broad exposure for a new product, service, or announcment? A well written press release can go a long way to helping you get the word out.
• Sales/Landing Pages: A focused page that makes it easy for a prospective customer to say, “Yes!”
• Case Studies: Real-world examples of how you solve problems and leave your customers happy and satisfied.
• Annual Reports: They don’t have to be boring! We’ll help create a beautiful, compelling, and comprehensive report to provide your shareholders and other interested people key information about your company’s activities and financial performance throughout the preceding year.
• FAQ page: Use your website to answer your customers most frequently asked questions AND show how you are the perfect solution to their problem.
• Or you simply need help communicating a complicated message in the easiest and clearest way possible.

The Message Artist Creative Group will create a strategy with action-compelling copywriting that will help you reach the right audience the right way, no matter how big or small the project.

Deb’s writing is beautiful and seemingly effortles. She listens attentively, and suddenly a messy chorus of your ideas builds into a clear, well-structured message under her carefully crafting hand. Deb works *with* you, expertly guiding you through the writing process, fine-tuning and honing the copy until it truly shines. I most definitely recommend her to present your work in the world effectively and gracefully.”

Marina Darlow

Owner & President, Vision Framework