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Brand Messaging: What It Is and Why It Matters

Brand Messaging: What It Is and Why It Matters

by Deb Goeschel | Aug 29, 2022 | Branding, Content Marketing, Inbound Marketing, Marketing Messaging, Tips For Entrepreneurs Small Business

What Is Brand Messaging? Brand messaging is the way your brand “talks” to your target audience. It tells your brand story … why your brand matters, what your values are, and what sets you apart from your competitors. Brand messaging is most effective when it’s simple,...
The What, Why, and How of Building Brand Authenticity

The What, Why, and How of Building Brand Authenticity

by Deb Goeschel | Aug 1, 2022 | Branding, Content Marketing, Inbound Marketing, Marketing Strategy

Your brand is multidimensional. You share and your customers take in: its vibe and voice, logo and look, your mission and core values. When we talk about building an authentic brand, we’re going deeper into developing the relationship between you/your business and...

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