Happy Holidays!
What Was Your BIG Lesson/Win This Year?
As we look at closing 2019 — AND THIS DECADE (what?!) — I think it’s a good time to reflect on the past year even as we plan for the next. I find it helpful to take a few moments to acknowledge any big wins/lessons and be grateful for what they, and the year, brought....
Entrepreneurs! Create Your Entrepreneurial Support Team
When You Have to Wear a Lot (ALL) of the Hats! When you’re an entrepreneur the question of who we spend our time with and who we delegate tasks to is crucial. We have all experienced working with a challenging or negative coworker, employee, or vendor. It makes the...
When Your Schedule Makes You Say … AAGGHH!
Everyone I know struggles with managing all the business and personal tasks, chores, and responsibilities that pile up on a daily basis. When you’re an entrepreneur, that situation becomes an increasingly acute, persistent issue because initially our business requires...
Do You Have Brand Recognition?
Brand Loyalty … How Passionate Are Your Fans? Brand recognition and loyalty abounds in our culture. Engage any professional sports fan in a conversation about their team and the fervor is apparent — especially if you love the opposing team! There are brands to which I...
♫ Summertime, and the business is … hard? ♫
The summer season can be challenging for a lot of businesses — school vacation, family vacations, kid summer activities all pull on your customers’ and clients’ limited attention spans. Other businesses are dealing with employees vacations and will use the slower...
What is the Foundation of Your Brand?
Marketing Messaging, AKA the Foundation of Your Brand Marketing messaging, also known as brand messaging, is the foundation of your brand and informs your all your marketing decisions and efforts. Ideally, it comes BEFORE anything else gets created: Before your logo....
Are You Really Talking to Your Customers …
… Or do you just think you are? One of the key components of your marketing is your messaging. And one of the key components of your messaging is knowing who your ideal client/customer actually is. A common mistake made by small business owners is trying to reach...
Are You Saying What You Think You’re Saying?
You spent valuable time and money preparing. You created your website, business cards, brochures, social pages … and somehow, you aren’t getting the results you want and need. Why? There are several key factors that go into successful marketing materials and...
Your Business Card’s in the Trash
“Here’s my card, let’s keep in touch.” We’ve all said it and had it said to us … or something along those lines. But how often have you tossed someone’s business card after a networking event because you can’t remember who they are and their card doesn’t tell you what...