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Is Your Lead Magnet Attracting New Leads?

Is Your Lead Magnet Attracting New Leads?

by Deb Goeschel | Dec 5, 2022 | Business Tips, Content Marketing, Digital Marketing, Inbound Marketing, Marketing Strategy, Websites

If you are an established business owner or marketing manager, you no doubt know what a lead magnet is. If you’re new to business ownership and/or marketing, it’s important for you to learn what it is and get one (or more!) in place. But so we’re all...
Why You Need a Content Strategy, a Content Plan, AND a Content Calendar

Why You Need a Content Strategy, a Content Plan, AND a Content Calendar

by Deb Goeschel | Nov 9, 2022 | Content Marketing, Copywriting, Digital Marketing, Inbound Marketing, Marketing Strategy

The thing about “marketing” is that it’s a word that covers a BROAD topic. There are SO MANY DIFFERENT tactics and actions that fall under “marketing” which can sometimes create a bit of confusion. A lot of people tend to use the same...
Is Your Content Marketing Working? Here’s How to Tell.

Is Your Content Marketing Working? Here’s How to Tell.

by Deb Goeschel | Sep 30, 2022 | Content Marketing, Digital Marketing, Inbound Marketing, Marketing Messaging, Marketing Strategy

Is your content marketing REALLY working? This is a big question because content marketing isn’t a one-size-fits-all approach. It’s not just about increased sales. You may be looking to build brand awareness through your social media and/or to gain subscribers to your...
What Is Fractional Marketing & Why Is It Trending Now?

What Is Fractional Marketing & Why Is It Trending Now?

by Deb Goeschel | Jul 5, 2022 | Content Marketing, Digital Marketing, Marketing Strategy

Fractional marketing may sound like complicated business terminology, but it simply means you contract out marketing experts for a fraction of work/time. It’s a popular marketing solution accelerated in these Covid years with marketing budgets and personnel resources...
Why Does a Business Need to Blog?

Why Does a Business Need to Blog?

by Deb Goeschel | Apr 29, 2022 | Content Marketing, Digital Marketing, Inbound Marketing, Marketing Strategy

You’ve got your website, you’re on social media, why do you need a blog, too?  Because a blog provides SO MANY OPPORTUNITIES to connect with your customers/clients and achieve your business goals. Blogs have come a long way. They are now an important content...
What Is Content Marketing and How Is It Used?

What Is Content Marketing and How Is It Used?

by Deb Goeschel | Apr 2, 2022 | Content Marketing, Copywriting, Digital Marketing, Inbound Marketing

Content Marketing vs Traditional Marketing It’s true that ALL marketing shares the goal of generating leads and sales. And that this is done by sharing a message to potential clients. So what’s the distinction between content marketing and traditional marketing?...
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