Gunness Financial Services Project:

Brand Messaging, Website Architecture, & Copy Content

Project Overview

Gunness Financial needed to completely overhaul the many-years-old website, which not only was outdated in appearance and platform, but was lacking current compliance and security protocols.

Additionally, his branding was only partially complete. The client had a unique logo, but a cohesive visual brand was not reflected on the company’s website.


  • Establish Messaging and UVP so the client stood out more clearly in the marketplace
  • Create website copy that showcased the client’s culture and approach to financial advisement
  • Design website architecture that highlighted the team’s services while guiding visitors to CTAs
  • Ensure clients continued to have the secure portal access to their individual accounts
  • Successful project management of project, start to finish


  • Meet client’s needs and wants while adhering to strict Financial industry compliance requirements

Solution & Deliverables*

Brand Messaging, Website Architecture, Copy Content

Websites change. Please view the PDF for an accurate depiction of the content we created.

*Web design by Carrie Coren Design.

About the Client

Gunness Financial Services is on a mission to provide holistic financial planning and investment management services that allow their clients to achieve what matters most to them. Their approach is collaborative and empowering. Building deep and genuine relationships with their clients is a fundamental part of how they work with clients. Success is measured for each individual client based on whether they are able to pursue the life the client desires.


“We used Message Artist Creative Group for a total upgrade to our online presence and website. Deb and her team were total professionals. She managed our project with skill and pragmatism. I felt well-informed throughout and I am very happy with the final product and process!! I would happily recommend them!”

Larson Gunness

Larson Gunness

Owner & President