Is Your Lead Magnet Attracting New Leads?
If you are an established business owner or marketing manager, you no doubt know what a lead magnet is. If you're new to business ownership and/or marketing, it's important for you to learn what it is and get one (or more!) in place. But so we're all on the same page,...
Assess Your 2022 Marketing Strategy
Ask yourself, did your marketing strategies and efforts pay off this year? Did they bring you more and new customers and good a return on your investment (ROI)? You can’t create the RIGHT marketing plan for next year UNTIL you assess the effectiveness of this year’s...
Why You Need a Content Strategy, a Content Plan, AND a Content Calendar
The thing about "marketing" is that it's a word that covers a BROAD topic. There are SO MANY DIFFERENT tactics and actions that fall under "marketing" which can sometimes create a bit of confusion. A lot of people tend to use the same phrasing to refer to different...
Is Your Content Marketing Working? Here’s How to Tell.
Is your content marketing REALLY working? This is a big question because content marketing isn’t a one-size-fits-all approach. It’s not just about increased sales. You may be looking to build brand awareness through your social media and/or to gain subscribers to your...
Brand Messaging: What It Is and Why It Matters
What Is Brand Messaging? Brand messaging is the way your brand “talks” to your target audience. It tells your brand story … why your brand matters, what your values are, and what sets you apart from your competitors. Brand messaging is most effective when it’s simple,...
The What, Why, and How of Building Brand Authenticity
Your brand is multidimensional. You share and your customers take in: its vibe and voice, logo and look, your mission and core values. When we talk about building an authentic brand, we’re going deeper into developing the relationship between you/your business and...
What Is Fractional Marketing & Why Is It Trending Now?
Fractional marketing may sound like complicated business terminology, but it simply means you contract out marketing experts for a fraction of work/time. It’s a popular marketing solution accelerated in these Covid years with marketing budgets and personnel resources...
Why It’s Worth Hiring a Copywriter
Content writing is a constant need when running a business today. Blog posts, social media posts, newsletters, etc, all need to be updated regularly and you may be near the tipping point of trying to do it by yourself or keep it in-house. But you may also be wondering...
Why Does a Business Need to Blog?
You’ve got your website, you’re on social media, why do you need a blog, too? Because a blog provides SO MANY OPPORTUNITIES to connect with your customers/clients and achieve your business goals. Blogs have come a long way. They are now an important content...
What Is Content Marketing and How Is It Used?
Content Marketing vs Traditional Marketing It’s true that ALL marketing shares the goal of generating leads and sales. And that this is done by sharing a message to potential clients. So what's the distinction between content marketing and traditional marketing? And...